The informational videos would animated in the style shown here. Basically, it is a single line that can turn into anything.

OPEN ON A SHOT OF A SINGLE LINE MAN WALKING ALONG IN HIS SINGLE LINE UNIVERSE.

VO: Hey there.

SINGLE LINE MAN (SLM) TILTS HIS HEAD TOWARD THE CAMERA, SHRUGS AND NODS. HE STOPS.

VO: Can I ask you a personal question?

SLM CONSIDERS IT AND NODS AGAIN.

VO: Are you at risk for HIV?

SLM SLAPS HIS HANDS ONTO HIS EARS AND VOCALIZES A SORT OF 'LA-LA-LA-LA-LA I-CAN'T HEAR YOU' SOUND. HE BEGINS TO WALK AWAY.

VO: Wait a second...

SLM STOPS THE 'LA-LA-LA'-ING AND FACES THE CAMERA, HANDS ON HIPS. HE POINTS ACCUSINGLY AT THE CAMERA. SLM MORPHS INTO A FIRE AND BRIMSTONE PREACHER, SERMONIZING AWAY (ALL OF SLM'S VOCALIZATIONS ARE ALL VARIATIONS OF THE 'NYAH-NYAH-NYAH'). HE 'NYAH-NYAH-NYAH'S, MIMICING A PREACHER.

VO: No, I'm not hear to preach at you...

SLM MORPHS BACK INTO HIMSELF. HE POINTS BACK AT THE CAMERA AND MORPHS INTO A JUDGE BEHIND A JUDICIAL BENCH, BANGING HIS GAVEL, 'NYAH-NYAH-NYAH'-ING.

VO: No, I'm not hear for that either. I just want to give you some facts.

SLM MORPHS BACK INTO HIMSELF AND FACES THE CAMERA BUT HE LOOKS SKEPTICAL. HE GLANCES AT HIS WATCH.

VO: I promise. Just the facts.

SLM MORPHS INTO A POLICE OFFICER. HE 'NYAH-NYAH-NYAH-NYAH'S THE FIRST FEW BARS OF THE DRAGNET THEME. HE QUICKLY MORPHS BACK TO HIMSELF AND GIGGLES A BIT.

VO: I'll take that as a yes. Where to begin? Well, for starters, a lot of guys forget that there are detectable symptoms when someone first gets HIV.

SLM MORPHS INTO A QUESTION MARK MAN.

VO: Symptoms of a recent HIV infection may include fever, fatigue, rash, swollen tonsils or lymph nodes, sore throat, headache, joint or muscle aches, diarrhea, nausea or vomiting and night sweats.

THROUGHOUT THE ABOVE VO, SLM MIMICS EACH SYMPTOM. AT THE END OF THE LIST OF SYMPTOMS SLM PAUSES FOR A SECOND AND STARTS TO PANIC. HE BEGINS TO PACE BACK AND FORTH, NERVOUSLY 'NYAH-NYAH-NYAH'-ING.

VO: Hold on. These symptoms could just mean you have the flu or mono or strep throat. It doesn't necessarily mean you have HIV.

SLM MORPHS INTO THE WORD 'NECESSARILY?' HE MORPHS BACK INTO HIMSELF, STILL ANXIOUS, ARMS CROSSED, FEET TAPPING.

VO: Not necessarily but the truth is: You can't tell the difference....

SLM MORPHS INTO JUST HIS FACE. HE IS NERVOUSLY SWEATING.

VO: ...and neither can we.

SLM BURIES HIS HEAD INTO HIS HANDS.

VO: The only way to know for certain if these symptoms are due to HIV infection is to get tested for HIV.

SLM TURNS INTO A CALENDAR. MONTHS START PEELING OFF HIM.

VO: No, you don't have to wait a couple of months. There's a new test: The RNA test.

SLM MORPHS BACK INTO HIMSELF; HE IS LOOKING AT THE CAMERA, HOPEFUL.

VO: See, most HIV tests only test for the HIV antibodies.

SLM LOOKS CONFUSED. HE MIMICS THAT 'IT'S GONE OVER HIS HEAD', VOCALIZING A 'NYAH'.

VO: When someone contracts HIV, it can take their body a few months to develop the anti-bodies. So if you get the test before you've developed the antibodies, the test will come back...

SLM MORPHS INTO A BIG 'NEGATIVE' SIGN INSIDE A CIRCLE.

VO: The RNA test finds the actual HIV virus within one to two weeks after infection. You could know if you had HIV a lot sooner!

SLM MORPHS BACK INTO HIMSELF AND SMILES, RELIEVED. HOWEVER, HIS RELIEF SLOWLY TURNS BACK TO ANXIOUSNESS. HE BEGINS TO SHAKE IS HEAD 'NO'; HE BEGINS TO VOCALIZE 'NYAH-NYAH-NYAH' AGAIN. HE CLAPS HIS HANDS OVER HIS EARS AND STARTS THE 'NYAH-NYAH-NYAH-I CAN'T-HEAR-YOU' BIT.

VO: I know that you might be scared to take the test. No one wants to get told they have HIV.

SLM MORPHS INTO THE WORD 'DUH!' HE QUICKLY MORPHS BACK INTO HIMSELF SITTING ON THE GROUND, HIS ARMS HOLDING HIS CHEST, ROCKING BACK AND FORTH TRYING TO SOOTHE HIMSELF.

VO: But knowing is important. If you know sooner, you can act faster. The sooner you start treatment, the longer you're likely to live. And think of the other guy.

SLM TURNS INTO TWO GUYS, ONE OF THEM SLM, THE OTHER A SLIGHTLY DIFFERENT GUY WITH GLASSES AND A BEARD. THEY ARE HOLDING HANDS.

VO: You could help prevent other guys from getting HIV. A guy who has been recently infected may be up to ten times more likely to spread HIV to his partners.

SLM IS STILL HOLDING HANDS WITH BEARDED GLASSES GUY. THEY SUDDENLY TURN INTO TEN PAPER DOLL CUT OUTS OF OTHER GUYS. SLM MORPHS BACK INTO HIMSELF AND TAKES A DEEP BREATH. HE NODS HIS HEAD AS IF 'YOU'RE RIGHT'. HE VOCALIZES 'NYAH'. IT IS AN 'A-HA' MOMENT.

VO: It's the right thing to do for you and for every other guy you're with. For more information and to find places you can get tested...

SLM MORPHS INTO THE RU2HOT.ORG LOGO

VO: ...go to RU2HOT.ORG

END

RU2HOT.ORG GUERRILLA CAMPAIGN

Guerrilla marketing idea: This would be a live performance. A queen-size bed would be set up in a plaza or a park. Two male actors (late twenties, average looks) in their bedclothes would curl up together under a quilt on the bed and pretend to fall asleep. They would remain 'asleep' for the duration of the event (2 or 3 hours). The quilt would be an exact quilted representation of what they would look like under the quilt. The quilt would have birth dates, death dates and other indicators that it is an AIDS quilt. Quilted onto the bottom of the quilt is the text: 'Know sooner. Act faster. ru2hot.org '. The headboard of the bed would have the following text: 'Quilts are supposed to be for cuddling'. A few feet away from the end of the bed would be a tv set up in an armoire (arranged like you might find in a master bedroom). The tv would run loops of the ru2hot.org television commercials and short information videos. Stationed around the bed would be volunteers in ru2hot.org polo shirts armed with pamphlets and information.

RU2HOT.ORG TV :30 I want to be under the quilt.

RU2HOT.ORG

TV :30 I WANT TO BE UNDER A QUILT

THE SHOT OPENS PANNING LEFT TO RIGHT ACROSS A VERY TIGHT CLOSEUP OF A PANEL OF A QUILT; WE CAN SEE THE CONTRAST OF COLORS BUT WE ARE TOO CLOSE TO MAKE OUT THE DESIGN OF THE WHOLE QUILT. THE VOICEOVER STARTS IMMEDIATELY.

VO: I want to be under a quilt with you.

CUT TO A SHOT OF A YOUNG GAY COUPLE, LATE TWENTIES, VERY NORMAL AND INNOCUOUS LOOKING. THEY ARE IN BED IN A SUNLIT BEDROOM WITH THE SUNDAY PAPER. THE MAN ON THE RIGHT (DANIEL) IS READING INTENTLY; THE MAN ON THE LEFT (THOMAS) HAS PUT DOWN THE CROSSWORD PUZZLE HE'S BEEN WORKING ON TO SMILE AT HIS MATE.

VO: On a Sunday afternoon...

CUT TO A SHOT OF THE SAME COUPLE SHOT FROM THE POV OF THE TV IN THEIR LIVING ROOM. THEY ARE IN FRONT OF THE TV, UNDER A QUILT, ON THEIR STOMACHS, THEIR CHINS PROPPED UP BY THEIR HANDS. DANIEL IS LAUGHING OUT LOUD; THOMAS IS SMILING, ADORING HIM.

VO: ...or a Thursday night...

CUT TO A SHOT OF THE SAME COUPLE SHOT FROM BEHIND. THEY ARE ON A BEACH. IT IS NIGHT AND WE SEE THEM IN SILHOUETTE. THEY ARE SHARING A QUILT, WATCHING THE FIREWORKS.

VO: ...on the Fourth of July.

CUT TO A TOP TO BOTTOM PAN SHOT OF A COUPLE PANELS OF THE QUILT; AGAIN WE SEE THE COLORS AND CONTRASTS BUT WE ARE TOO CLOSE TO MAKE OUT THE DESIGN OF THE WHOLE QUILT.

VO: I want to be under a quilt with you...

CUT TO INSIDE THE QUILT; THEY'VE MADE AN IMPROMPTU FORT. DANIEL IS PROPPING A FLASHLIGHT UNDER HIS CHIN TO MAKE SCARY FACES. THOMAS LAUGHS.

VO: ...when the power goes out...

CUT TO A HEADSHOT OF THOMAS; HE IS WAKING UP IN THEIR BED. CUT TO DANIEL, WHO IS LAYING ON HIS SIDE; HE'S BEEN WATCHING THOMAS SLEEP.

VO: ...when I wake up

CUT TO A SHOT OF THE COUPLE ON THE COUCH UNDER A QUILT; DANIEL HAS FALLEN ASLEEP ON THOMAS' SHOLDER BUT THE QUILT HAS FALLEN OFF DANIEL. THOMAS READJUSTS THE QUILT TO COVER DANIEL.

VO: ...and when you fall asleep.

CUT TO A CLOSE UP OF THE CENTER OF THE QUILT; WE SLOWLY ZOOM OUT. WE SEE THAT IT'S THE SAME COUPLE, SPOONING, UNDER THE QUILT. THE DESIGN OF THE QUILT IS A QUILTED REPRESENTATION OF THE COUPLE, MATCHING THEIR EXACT SLEEPING POSITIONS. WE SEE NAMES, BIRTHDATES, DEATH DATES ON IT; IT IS OBVIOUSLY AN AIDS QUILT. ONCE WE SEE THE WHOLE DESIGN WE BEGIN TO PAN DOWN THE QUILT.

VO: I'd rather us be under a quilt... than to be on one.

AS WE PAN DOWN PAST THE FEET WE SEE THE FOLLOWING TEXT QUILTED INTO THE BOTTOM OF THE QUILT:

Know sooner.

Act faster.

ru2hot.org

Moneytree: TV :30 Woodland Giant

OPEN IN A FOREST FROM A MEDIEVAL FANTASY TYPE VIDEO. WE SEE THE ROGUISH HERO, A GOOD LOOKING LAD IN HIS TWENTIES. HE IS FIREBALLING TWO FOOT TALL TOADSTOOL MONSTERS THROUGHOUT

HERO: Hello. I’m your paycheck. While I can usually handle whatever comes my way, every once in a blue moon...

HE FIREBALLS WHAT HE ASSUMES IS ANOTHER TOADSTOOL. INSTEAD OF DISAPPEARING, THE TOADSTOOL JUST TURNS A LITTLE BLACKENED AND SOOTY, SMOKING A LITTLE. WHAT WE THOUGHT WAS JUST ANOTHER TOADSTOOL NEXT TO A TREE IS ACTUALLY THE TOE OF A WOOODLAND/TREE-LOOKING GIANT (THE TREE TURNS OUT TO BE HIS LEG)

HERO: (cont) I get overpowered…

THE HERO LOOKS UP QUICKLY, THE CAMERA FOLLOWING FROM JUST BEHIND HIS HEAD. WE SEE THE FACE OF THE ANGRY GIANT WHO IS NOW PULLING HIS LEG BACK TO KICK OUR HERO.

HERO: (cont)…by your month.

THE HERO GETS KICKED A HUNDRED YARDS INTO A FIELD. HE GETS UP A LITTLE SHAKEN, DUSTS HIMSELF OFF AND REACHES INTO HIS POCKET AND PULLS OUT A HANDSIZED BURLAP BAG. HE PULLS OUT A GLOWING GREEN AND YELLOW SEED. WE SEE THE GIANT, A HUNDRED YARDS AWAY, STARTING TO LUMBER TOWARDS HIM. HE GETS CLOSER AND CLOSER. THE HERO PLANTS THE SEED AND WATCHES THE SEED QUICKLY GROW INTO A GIANT MONEYTREE THROUGHOUT THE NEXT MONOLOGUE. AS THE TREE GROWS, HE JUMPS ON A BRANCH WHICH LIFTS HIM LIKE AN ELEVATOR. WHEN THE TREE HITS FULL HEIGHT, HE GRABS THE TOP BRANCH AND JUMPS, HIS WEIGHT CARRYING HIM AND THE BRANCH TO THE GROUND

HERO: (cont) So when your month is bigger than your paycheck, turn to Moneytree. From check cashing to payday loans, Moneytree can help cut your month...

THE HERO LETS GO OF THE BRANCH. IT THWACKS THE GIANT (WHO HAS JUST RETURNED) IN THE FACE. THE GIANT FALLS TO THE GROUND WITH GREAT FORCE. WE HEAR A MUFFLED ‘OOF!’

HERO: …down to size.

VO: Moneytree. When your month is bigger than your paycheck.

RU2HOT.org TV :30 Quilts

OVERHEAD SHOT OF A MAN IN BED SHOT FROM THE CHEST UP; HE IS LATE TWENTIES, EARLY THIRTIES, AVERAGE LOOKS; HE IS WEARING A PLAIN COLORED T-SHIRT. HE IS ON HIS SIDE, READING A MAGAZINE. THE OTHER SIDE OF THE BED IS EMPTY. WE CAN SEE THE VERY TOP OF A QUILT OF SOME SORT COVERING HIS BOTTOM HALF.

ANOTHER MAN, ALSO MID-TWENTIES, EARLY THIRTIES DRESSED IN EQUALLY INNOCUOUS PAJAMAS JUMPS INTO BED WITH HIM AND CUDDLES UP TO HIM, SPOONING HIM. THE READING MAN TOSSES HIS MAGAZINE TO THE FLOOR, SMILES AND SNUGGLES IN. THE SECOND MAN GRABS THE QUILT AND PULLS IT OVER THEM. WHEN HE DOES SO WE SEE THAT THE DESIGN ON THE QUILT IS AN EXACT REPRESENTATION OF WHAT THEY WOULD LOOK LIKE UNDER THE QUILT. THE CAMERA SLOWLY PANS DOWN AND WE SEE INDICATIONS OF NAMES, BIRTHDAYS AND DEATH DATES ON WHAT IS OBVIOUSLY AN AIDS QUILT.

MALE VO: Quilts are supposed to be for cuddling. Know sooner, act faster. For more information, go to ru2hot.org

OVERHEAD SHOT OF A MAN IN BED SHOT FROM THE CHEST UP; HE IS LATE TWENTIES, EARLY THIRTIES, AVERAGE LOOKS; HE IS WEARING A PLAIN COLORED T-SHIRT. HE IS ON SIDE, READING A MAGAZINE. THE OTHER SIDE OF THE BED IS EMPTY. WE CAN SEE THE VERY TOP OF A QUILT OF SOME SORT COVERING HIS BOTTOM HALF.

ANOTHER MAN, ALSO MID-TWENTIES, EARLY THIRTIES DRESSED IN EQUALLY INNOCUOUS PAJAMAS JUMPS INTO BED WITH HIM AND CUDDLES UP TO HIM, SPOONING HIM. THE READING MAN TOSSES HIS MAGAZINE TO THE FLOOR, SMILES AND SNUGGLES IN. THE SECOND MAN GRABS THE QUILT AND PULLS IT OVER THEM. WHEN HE DOES SO WE SEE THAT THE DESIGN ON THE QUILT IS AN EXACT REPRESENTATION OF WHAT THEY WOULD LOOK LIKE UNDER THE QUILT. THE CAMERA SLOWLY PANS DOWN AND WE SEE INDICATIONS OF NAMES, BIRTHDAYS AND DEATH DATES ON WHAT IS OBVIOUSLY AN AIDS QUILT.

MALE VO: Better under the quilt than on one. Know sooner, act faster. For more information, go to ru2hot.org.

Gain Summer Solstice Scent Laundry Detergent: Because of the Bees

Gain Laundry Detergent Summer Solstice

Because of the Bees :30 TV spot
*******************
Corporate board room with a big long table. Around the table are corporate types dressed up as bees. At the head of the table is the queen bee and she is pissed. The general mood is grim; projected on the screen at the front of the room is a chart showing a diving trend in honey production.

PRESENTER: Honey production is down because …

HE CLICKES THE REMOTE AND A PICTURE OF A WORRIED LOOKING 30-40 YEAR OLD AVERAGE GUY.

CUT BACK TO PRESENTER:

PRESENTER: ...we mistook this man for a meadow. His laundry detergent. (A defeated look) It’s irresistable.

CUT TO WIDE SHOT OF WHOLE TABLE; ALL THE BEES ARE IN AN UPROAR. WE CAN HEAR THAT THEIR CONVERSATIONS ARE ALL MADE UP OF THE WORD ‘BUZZ’. THE SHOT PANS OUT OF THE ROOM TO THE OUTSIDE OF THE HIVE. WE QUICKLY PAN ACROSS A SHORT FIELD TO FIND THE AFOREMENTIONED YOUNG MAN WHO IS SWATTING A FEW PESKY BEES. JUST AS THE CAMERA PANS BY HIM WE HEAR HIM SHOUT

HUSBAND: Enough!

THE PAN CONTINUES ACROSS THE YARD TO FIND A SUAVE SPOKESMAN AND A YOUNG HOUSEWIFE. HE IS HOLDING A CORDLESS MICROPHONE IN ONE HAND, A BOTTLE OF GAIN SUMMER SOLSTICE IN THE OTHER.

SPOKESMAN: Your man shouldn’t smell like a meadow. It’s time you switched to Gain Summer Solstice.

CUT TO PRODUCT SHOT

SPOKESMAN: A hint of citrus, a dash of pine. Clean. Fresh. See, no man wants to smell like a field of flowers...

WIFE: (proudly) ...because of the bees!

SPOKESMAN: For starters.

CUT TO PRODUCT SHOT

SPOKESMAN VO: New Gain Summer Solstice Scent.

RU2HOT.org Quilt

Quilts are supposed to be for cuddling.
Know sooner. Act faster. RU2HOT.org


This is a mockup for a billboard for the ru2hot.org website. The basic idea is two cuddling sleeping men in very unsexy pajamas. They are partially covered by an AIDS quilt that is an exact quilted representation of them. The headline is 'Quilts are supposed to be for cuddling.' The tagline is 'Know sooner. Act faster.' The ru2hot.org web address would be placed in the right bottom corner. ru2hot is a public health education campaign designed to teach men at risk for HIV the signs and symptoms that people get in the first weeks after getting infected (which is known as acute or primary HIV infection). There are now tests that can detect the HIV virus in the first few weeks after infection. The campaign hopes to educate gay men on the symptoms of HIV and to encourage them to get the new test; by doing so the disease is less likely to be spread and the patient is more likely to live longer.

Redbox Radio ads: The Good Stuff

The Good Stuff

SFX: A door opening up, a jingle of keys, the door shuts, the keys land on the table.

Marcy: Dave? Is that you?

Son: (In another room) Daddy!

Dave: (In the other room with the SON ) Hey, buddy. Hey, Marcy I stopped for a few things on the way home.

SFX: A powerful minor chord on the piano, followed by an ominous, repetitive melody throughout the FEMALE ANNOUNCER’S monologue; it continues until it crescendos and then abruptly stops at the end of the monologue

Female Announcer: Marcy’s heart begins to race as he turns the corner into the
kitchen. As he unpacks the bag, the tension is almost unbearable. ‘Does he have the stuff?’ she wonders. ‘Did he bring home the good stuff? The stuff that that will bring the peace, the quiet, the calm; the stuff that will let me escape, if only for a couple of hours?’

Husband: And last but not least, for my favorite boy: The Super-Ranger-Action-Team movie!

Son: YES! Thanks Dad! (SFX: padding of little feet on the tile floor, running away)

Female Announcer: Yes, Dave brought the good stuff. He stopped at a Redbox video vending machine, conveniently located outside his local grocery story and brought home a couple hours of relative peace and quiet. All for only a dollar. That Dave is an alright guy. Hey Marcy...

Marcy: Uh, yeah?

Female Announcer: Maybe Dave deserves the good stuff.

Marcy: (A knowing smile in her voice) Maybe he does.

Male VO: Redbox. Bring home the good stuff.

Redbox Radio ads: 8 year old marketing whiz

8 Year Old Marketing Whiz

HOST Welcome to (stylized) BIZZ KIDS!
(SFX: Kidz Bop style song riff: “Takin’ care of Business”)

HOST (cont): We’re talking with eight year old Megan Crenshaw. In just 3 short weeks she fund raised over two thousand dollars by selling microwave popcorn . Howdja do it, Meggers?

MEGAN: 3 words. All of them: location. I set up next to my local Redbox.

HOST: Redbox?

MEGAN: You’ve probably seen people crowding around those bright red vending machines in front of your local supermarket...

HOST: What are they doing?

MEGAN: They’re renting movies...Redbox has lots of great new releases for only a dollar a night...

HOST: (Awestruck) ...which means more money for popcorn...

MEGAN: ... which people love to eat...

HOST: ...when they watch movies. And those big sad eyes of yours...

MEGAN: ...don’t hurt. So...can I put you down for...?

HOST: (resigned)...two boxes. Wow, those are some sad looking eyes.

VO ANNCR: Redbox. DVDs for a dollar a day at a store near you.

Redbox Radio ads: The Shopping Cart Corral

Redbox radio ads: The Shopping Cart Corral

SCC: Hey there. It’s me, your friendly Shopping Cart Corral. For years, I’ve been the only game in the supermarket parking lot. Folks fill me up with carts, the pimply faced boy from inside the store takes ‘em away and the circle of life starts all over again. Oh sure, you get your Christmas trees, your giant bin o’ pumpkins. They get their coupla weeks of glory, they get their fifteen minutes. But then...BAM! They’re gone. And if you want any action, you come looking for me.

But now I’m playing second fiddle to that fancy Redbox video vending machine next to the front doors. All day long people crowd around. (mockingly) ‘What do you feel like? A comedy? Something scary? Oh, how convenient! And inexpensive!’ Huh! Whatever! Let’s see that Redbox keep your precious SUV from getting dinged. Ffuh!

VO: Redbox. The epicenter of fun in your supermarket parking lot.

SCC: Shut up.

Redbox Radio ads: The Holiday Babysitter

HOLIDAY BABYSITTER

ANNOUNCER: At this holiday party, she’s older than all the other (SFX: Whimpering children) but much younger than the (SFX: boring adult voices mumbling ‘ Mortagages, taxes, Remember the 80’s’) and since Great-Aunt Isabel unexpectedly brought her new boyfriend, Carlo (SFX-Ciao, Bella), she’s been moved back to the kids table with the (SFX: I don’t like mashed potatoes!) and the (SFX: He touched me!) and the (SFX: single child crying). And, sure enough, when the table is cleared and the grownups start talking too loud, she gets stuck in the master bedroom babysitting the (SFX: Nuh-huh!) and the (SFX: Uh-huh!) and the (SFX: Shut up!). So the least you can do is put on your coat, schlep it down to your local Redbox video vending machine and spring a dollar apiece for a couple of DVDs. So when the little kids are all (SFX: Two snoring kids) from eating too much (SFX: Gobble-gobble), she’ll know that you really cared. Which is great, because in 40 or 50 years, she’ll be babysitting you (SFX: old man- ‘I don’t like mashed potatoes’)

VO ANNOUNCER: Redbox. A vending machine for games and movies. Finally.

Redbox DVD rentals

A few Redbox DVD Rental radio spots I made for my SVC Creative Smackdown class. Also, some billboard applications

SVC Smackdown 10/18/2010

UWKC Assignment

My twitter idea for the Girly Girl Spa: Francine Simplemint creates relaxation videos (voiced over by her) that help viewers relax when they can't get to the spa. The first one was generic. The second one was a response to one of her followers tweets (He tweeted details about his stressful day). Francine custom wrote a relaxation video message just for him. The idea would be that she would troll through her twitter follower's tweets, find stories of stress and then make videos specifically geared for that person. The hope would be that followers would be much more likely to forward videos if they were the stars.

Francine Simplemint Video 1

Francine Simplemint Video 2

Craigslist Assignment 2: Electric Boogaloo

Craigslist Assignment: Create a print campaign for Craigslist.

Thanks to Dwight B for thinking of Free Wood. Here were more things I thought of after class. Whatcha think?

#1 Design: A shot from the nose to the beltline of a young, sexy vampire (we can see the fangs). In the middle of his chest is a wooden stake.

Text: A craigslist style font, in craigslist blue: Free Wood:

Tagline-We don’t care what you use it for

#2 Design: Noah building an ark…it’s kind of a patchwork job…the landscape is filled with hundreds of pairs of animals.

Text: Text: A craigslist style font, in craigslist blue: Free Wood:

Tagline-We don’t care what you use it for

#3 Design: A woodsmith’s shop. We see a man (obviously Gepetto) making an army of Pinnochios…some of them are already alive.

Text: A craigslist style font, in craigslist blue: Free Wood:

Tagline-We don’t care what you use it for

#4 Design A man surrounded by zombies. He has a hefty hunk of wood in his hands (probably a rough baseball bat shape). The shot is of him smacking a zombie in the head; the zombie definitely ain’t gonna make it.

Text: A craigslist style font, in craigslist blue: Free Wood:

Tagline-We don’t care what you use it for

#5 Design: The interior of a house, near the front door. A large armoire has been shoved up against the door. Other furniture (Couches, chairs, etc) are barricading the windows. Through the windows we see zombies trying to get in.

Text: A craigslist style font, in craigslist blue: Free Armoire

Tagline: We don’t care what you use it for.

#6 Design: In the foreground we see an arm (from the POV of the reader) holding out a wooden torch. Just a few feet away is a panicked Frankenstein, his hands up, covering his face.

Text: A craigslist style font, in craigslist blue: Free Wood:

Tagline-We don’t care what you use it for

Design #7 Close-up of a giant’s mouth, he’s using a large branch as a toothpick

Text: A craigslist style font, in craigslist blue: Free Wood:

Tagline-We don’t care what you use it for

Design #8 We are in the witch’s Candy house from Hansel and Gretel. We see Hansel and Gretel and the woodburning stove; Hansel and Gretel stand next to the stove and a large pile of wood; the fire from the stove is glowing merrily. Hansel and Gretel stand facing the reader, arms crossed, smug looks on their faces

Text: A craigslist style font, in craigslist blue: Free Wood:

Tagline-We don’t care what you use it for

Design #9 A wolf stands outside an ENORMOUS (Like 100 feet tall) Fortress made of wood; a Pig stands at the top of the tower, thumbing his nose at him.

Text: A craigslist style font, in craigslist blue: Free Wood:

Tagline-We don’t care what you use it for

Design#10: A giant roughly-hewn, wooden Trojan Horse; soldiers are spilling out of it; it's the middle of the night, inside the city gates

Text: Craigslist style font and color: Free Wood

Tagline: We don't care what you use it for

Design#11: A huge Burning Man sculpture; nighttime, the sculpture is on fire, thousands of people dance around it

Text: Craigslist style font and color: Free Wood

Hey, do you think it even needs the tagline?