RU2HOT.ORG GUERRILLA CAMPAIGN

Guerrilla marketing idea: This would be a live performance. A queen-size bed would be set up in a plaza or a park. Two male actors (late twenties, average looks) in their bedclothes would curl up together under a quilt on the bed and pretend to fall asleep. They would remain 'asleep' for the duration of the event (2 or 3 hours). The quilt would be an exact quilted representation of what they would look like under the quilt. The quilt would have birth dates, death dates and other indicators that it is an AIDS quilt. Quilted onto the bottom of the quilt is the text: 'Know sooner. Act faster. ru2hot.org '. The headboard of the bed would have the following text: 'Quilts are supposed to be for cuddling'. A few feet away from the end of the bed would be a tv set up in an armoire (arranged like you might find in a master bedroom). The tv would run loops of the ru2hot.org television commercials and short information videos. Stationed around the bed would be volunteers in ru2hot.org polo shirts armed with pamphlets and information.