Know sooner. Act faster. RU2HOT.org
This is a mockup for a billboard for the ru2hot.org website. The basic idea is two cuddling sleeping men in very unsexy pajamas. They are partially covered by an AIDS quilt that is an exact quilted representation of them. The headline is 'Quilts are supposed to be for cuddling.' The tagline is 'Know sooner. Act faster.' The ru2hot.org web address would be placed in the right bottom corner. ru2hot is a public health education campaign designed to teach men at risk for HIV the signs and symptoms that people get in the first weeks after getting infected (which is known as acute or primary HIV infection). There are now tests that can detect the HIV virus in the first few weeks after infection. The campaign hopes to educate gay men on the symptoms of HIV and to encourage them to get the new test; by doing so the disease is less likely to be spread and the patient is more likely to live longer.
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