ru2hot is a public health education campaign designed to teach men at risk for HIV the signs and symptoms that people get in the first weeks after getting infected (which is known as acute or primary HIV infection). There are now tests that can detect the HIV virus in the first few weeks after infection. The campaign hopes to educate gay men on the symptoms of HIV and to encourage them to get the new test; by doing so the disease is less likely to be spread and the patient is more likely to live longer.
Concept/Copy: Cliff McCloe
Art Directors: Peter Orr, Dwight Battle
For more information about ru2hot, go to ru2hot.org
