The informational videos would animated in the style shown here. Basically, it is a single line that can turn into anything.

OPEN ON A SHOT OF A SINGLE LINE MAN WALKING ALONG IN HIS SINGLE LINE UNIVERSE.

VO: Hey there.

SINGLE LINE MAN (SLM) TILTS HIS HEAD TOWARD THE CAMERA, SHRUGS AND NODS. HE STOPS.

VO: Can I ask you a personal question?

SLM CONSIDERS IT AND NODS AGAIN.

VO: Are you at risk for HIV?

SLM SLAPS HIS HANDS ONTO HIS EARS AND VOCALIZES A SORT OF 'LA-LA-LA-LA-LA I-CAN'T HEAR YOU' SOUND. HE BEGINS TO WALK AWAY.

VO: Wait a second...

SLM STOPS THE 'LA-LA-LA'-ING AND FACES THE CAMERA, HANDS ON HIPS. HE POINTS ACCUSINGLY AT THE CAMERA. SLM MORPHS INTO A FIRE AND BRIMSTONE PREACHER, SERMONIZING AWAY (ALL OF SLM'S VOCALIZATIONS ARE ALL VARIATIONS OF THE 'NYAH-NYAH-NYAH'). HE 'NYAH-NYAH-NYAH'S, MIMICING A PREACHER.

VO: No, I'm not hear to preach at you...

SLM MORPHS BACK INTO HIMSELF. HE POINTS BACK AT THE CAMERA AND MORPHS INTO A JUDGE BEHIND A JUDICIAL BENCH, BANGING HIS GAVEL, 'NYAH-NYAH-NYAH'-ING.

VO: No, I'm not hear for that either. I just want to give you some facts.

SLM MORPHS BACK INTO HIMSELF AND FACES THE CAMERA BUT HE LOOKS SKEPTICAL. HE GLANCES AT HIS WATCH.

VO: I promise. Just the facts.

SLM MORPHS INTO A POLICE OFFICER. HE 'NYAH-NYAH-NYAH-NYAH'S THE FIRST FEW BARS OF THE DRAGNET THEME. HE QUICKLY MORPHS BACK TO HIMSELF AND GIGGLES A BIT.

VO: I'll take that as a yes. Where to begin? Well, for starters, a lot of guys forget that there are detectable symptoms when someone first gets HIV.

SLM MORPHS INTO A QUESTION MARK MAN.

VO: Symptoms of a recent HIV infection may include fever, fatigue, rash, swollen tonsils or lymph nodes, sore throat, headache, joint or muscle aches, diarrhea, nausea or vomiting and night sweats.

THROUGHOUT THE ABOVE VO, SLM MIMICS EACH SYMPTOM. AT THE END OF THE LIST OF SYMPTOMS SLM PAUSES FOR A SECOND AND STARTS TO PANIC. HE BEGINS TO PACE BACK AND FORTH, NERVOUSLY 'NYAH-NYAH-NYAH'-ING.

VO: Hold on. These symptoms could just mean you have the flu or mono or strep throat. It doesn't necessarily mean you have HIV.

SLM MORPHS INTO THE WORD 'NECESSARILY?' HE MORPHS BACK INTO HIMSELF, STILL ANXIOUS, ARMS CROSSED, FEET TAPPING.

VO: Not necessarily but the truth is: You can't tell the difference....

SLM MORPHS INTO JUST HIS FACE. HE IS NERVOUSLY SWEATING.

VO: ...and neither can we.

SLM BURIES HIS HEAD INTO HIS HANDS.

VO: The only way to know for certain if these symptoms are due to HIV infection is to get tested for HIV.

SLM TURNS INTO A CALENDAR. MONTHS START PEELING OFF HIM.

VO: No, you don't have to wait a couple of months. There's a new test: The RNA test.

SLM MORPHS BACK INTO HIMSELF; HE IS LOOKING AT THE CAMERA, HOPEFUL.

VO: See, most HIV tests only test for the HIV antibodies.

SLM LOOKS CONFUSED. HE MIMICS THAT 'IT'S GONE OVER HIS HEAD', VOCALIZING A 'NYAH'.

VO: When someone contracts HIV, it can take their body a few months to develop the anti-bodies. So if you get the test before you've developed the antibodies, the test will come back...

SLM MORPHS INTO A BIG 'NEGATIVE' SIGN INSIDE A CIRCLE.

VO: The RNA test finds the actual HIV virus within one to two weeks after infection. You could know if you had HIV a lot sooner!

SLM MORPHS BACK INTO HIMSELF AND SMILES, RELIEVED. HOWEVER, HIS RELIEF SLOWLY TURNS BACK TO ANXIOUSNESS. HE BEGINS TO SHAKE IS HEAD 'NO'; HE BEGINS TO VOCALIZE 'NYAH-NYAH-NYAH' AGAIN. HE CLAPS HIS HANDS OVER HIS EARS AND STARTS THE 'NYAH-NYAH-NYAH-I CAN'T-HEAR-YOU' BIT.

VO: I know that you might be scared to take the test. No one wants to get told they have HIV.

SLM MORPHS INTO THE WORD 'DUH!' HE QUICKLY MORPHS BACK INTO HIMSELF SITTING ON THE GROUND, HIS ARMS HOLDING HIS CHEST, ROCKING BACK AND FORTH TRYING TO SOOTHE HIMSELF.

VO: But knowing is important. If you know sooner, you can act faster. The sooner you start treatment, the longer you're likely to live. And think of the other guy.

SLM TURNS INTO TWO GUYS, ONE OF THEM SLM, THE OTHER A SLIGHTLY DIFFERENT GUY WITH GLASSES AND A BEARD. THEY ARE HOLDING HANDS.

VO: You could help prevent other guys from getting HIV. A guy who has been recently infected may be up to ten times more likely to spread HIV to his partners.

SLM IS STILL HOLDING HANDS WITH BEARDED GLASSES GUY. THEY SUDDENLY TURN INTO TEN PAPER DOLL CUT OUTS OF OTHER GUYS. SLM MORPHS BACK INTO HIMSELF AND TAKES A DEEP BREATH. HE NODS HIS HEAD AS IF 'YOU'RE RIGHT'. HE VOCALIZES 'NYAH'. IT IS AN 'A-HA' MOMENT.

VO: It's the right thing to do for you and for every other guy you're with. For more information and to find places you can get tested...

SLM MORPHS INTO THE RU2HOT.ORG LOGO

VO: ...go to RU2HOT.ORG

END

RU2HOT.ORG GUERRILLA CAMPAIGN

Guerrilla marketing idea: This would be a live performance. A queen-size bed would be set up in a plaza or a park. Two male actors (late twenties, average looks) in their bedclothes would curl up together under a quilt on the bed and pretend to fall asleep. They would remain 'asleep' for the duration of the event (2 or 3 hours). The quilt would be an exact quilted representation of what they would look like under the quilt. The quilt would have birth dates, death dates and other indicators that it is an AIDS quilt. Quilted onto the bottom of the quilt is the text: 'Know sooner. Act faster. ru2hot.org '. The headboard of the bed would have the following text: 'Quilts are supposed to be for cuddling'. A few feet away from the end of the bed would be a tv set up in an armoire (arranged like you might find in a master bedroom). The tv would run loops of the ru2hot.org television commercials and short information videos. Stationed around the bed would be volunteers in ru2hot.org polo shirts armed with pamphlets and information.

RU2HOT.ORG TV :30 I want to be under the quilt.

RU2HOT.ORG

TV :30 I WANT TO BE UNDER A QUILT

THE SHOT OPENS PANNING LEFT TO RIGHT ACROSS A VERY TIGHT CLOSEUP OF A PANEL OF A QUILT; WE CAN SEE THE CONTRAST OF COLORS BUT WE ARE TOO CLOSE TO MAKE OUT THE DESIGN OF THE WHOLE QUILT. THE VOICEOVER STARTS IMMEDIATELY.

VO: I want to be under a quilt with you.

CUT TO A SHOT OF A YOUNG GAY COUPLE, LATE TWENTIES, VERY NORMAL AND INNOCUOUS LOOKING. THEY ARE IN BED IN A SUNLIT BEDROOM WITH THE SUNDAY PAPER. THE MAN ON THE RIGHT (DANIEL) IS READING INTENTLY; THE MAN ON THE LEFT (THOMAS) HAS PUT DOWN THE CROSSWORD PUZZLE HE'S BEEN WORKING ON TO SMILE AT HIS MATE.

VO: On a Sunday afternoon...

CUT TO A SHOT OF THE SAME COUPLE SHOT FROM THE POV OF THE TV IN THEIR LIVING ROOM. THEY ARE IN FRONT OF THE TV, UNDER A QUILT, ON THEIR STOMACHS, THEIR CHINS PROPPED UP BY THEIR HANDS. DANIEL IS LAUGHING OUT LOUD; THOMAS IS SMILING, ADORING HIM.

VO: ...or a Thursday night...

CUT TO A SHOT OF THE SAME COUPLE SHOT FROM BEHIND. THEY ARE ON A BEACH. IT IS NIGHT AND WE SEE THEM IN SILHOUETTE. THEY ARE SHARING A QUILT, WATCHING THE FIREWORKS.

VO: ...on the Fourth of July.

CUT TO A TOP TO BOTTOM PAN SHOT OF A COUPLE PANELS OF THE QUILT; AGAIN WE SEE THE COLORS AND CONTRASTS BUT WE ARE TOO CLOSE TO MAKE OUT THE DESIGN OF THE WHOLE QUILT.

VO: I want to be under a quilt with you...

CUT TO INSIDE THE QUILT; THEY'VE MADE AN IMPROMPTU FORT. DANIEL IS PROPPING A FLASHLIGHT UNDER HIS CHIN TO MAKE SCARY FACES. THOMAS LAUGHS.

VO: ...when the power goes out...

CUT TO A HEADSHOT OF THOMAS; HE IS WAKING UP IN THEIR BED. CUT TO DANIEL, WHO IS LAYING ON HIS SIDE; HE'S BEEN WATCHING THOMAS SLEEP.

VO: ...when I wake up

CUT TO A SHOT OF THE COUPLE ON THE COUCH UNDER A QUILT; DANIEL HAS FALLEN ASLEEP ON THOMAS' SHOLDER BUT THE QUILT HAS FALLEN OFF DANIEL. THOMAS READJUSTS THE QUILT TO COVER DANIEL.

VO: ...and when you fall asleep.

CUT TO A CLOSE UP OF THE CENTER OF THE QUILT; WE SLOWLY ZOOM OUT. WE SEE THAT IT'S THE SAME COUPLE, SPOONING, UNDER THE QUILT. THE DESIGN OF THE QUILT IS A QUILTED REPRESENTATION OF THE COUPLE, MATCHING THEIR EXACT SLEEPING POSITIONS. WE SEE NAMES, BIRTHDATES, DEATH DATES ON IT; IT IS OBVIOUSLY AN AIDS QUILT. ONCE WE SEE THE WHOLE DESIGN WE BEGIN TO PAN DOWN THE QUILT.

VO: I'd rather us be under a quilt... than to be on one.

AS WE PAN DOWN PAST THE FEET WE SEE THE FOLLOWING TEXT QUILTED INTO THE BOTTOM OF THE QUILT:

Know sooner.

Act faster.

ru2hot.org

Moneytree: TV :30 Woodland Giant

OPEN IN A FOREST FROM A MEDIEVAL FANTASY TYPE VIDEO. WE SEE THE ROGUISH HERO, A GOOD LOOKING LAD IN HIS TWENTIES. HE IS FIREBALLING TWO FOOT TALL TOADSTOOL MONSTERS THROUGHOUT

HERO: Hello. I’m your paycheck. While I can usually handle whatever comes my way, every once in a blue moon...

HE FIREBALLS WHAT HE ASSUMES IS ANOTHER TOADSTOOL. INSTEAD OF DISAPPEARING, THE TOADSTOOL JUST TURNS A LITTLE BLACKENED AND SOOTY, SMOKING A LITTLE. WHAT WE THOUGHT WAS JUST ANOTHER TOADSTOOL NEXT TO A TREE IS ACTUALLY THE TOE OF A WOOODLAND/TREE-LOOKING GIANT (THE TREE TURNS OUT TO BE HIS LEG)

HERO: (cont) I get overpowered…

THE HERO LOOKS UP QUICKLY, THE CAMERA FOLLOWING FROM JUST BEHIND HIS HEAD. WE SEE THE FACE OF THE ANGRY GIANT WHO IS NOW PULLING HIS LEG BACK TO KICK OUR HERO.

HERO: (cont)…by your month.

THE HERO GETS KICKED A HUNDRED YARDS INTO A FIELD. HE GETS UP A LITTLE SHAKEN, DUSTS HIMSELF OFF AND REACHES INTO HIS POCKET AND PULLS OUT A HANDSIZED BURLAP BAG. HE PULLS OUT A GLOWING GREEN AND YELLOW SEED. WE SEE THE GIANT, A HUNDRED YARDS AWAY, STARTING TO LUMBER TOWARDS HIM. HE GETS CLOSER AND CLOSER. THE HERO PLANTS THE SEED AND WATCHES THE SEED QUICKLY GROW INTO A GIANT MONEYTREE THROUGHOUT THE NEXT MONOLOGUE. AS THE TREE GROWS, HE JUMPS ON A BRANCH WHICH LIFTS HIM LIKE AN ELEVATOR. WHEN THE TREE HITS FULL HEIGHT, HE GRABS THE TOP BRANCH AND JUMPS, HIS WEIGHT CARRYING HIM AND THE BRANCH TO THE GROUND

HERO: (cont) So when your month is bigger than your paycheck, turn to Moneytree. From check cashing to payday loans, Moneytree can help cut your month...

THE HERO LETS GO OF THE BRANCH. IT THWACKS THE GIANT (WHO HAS JUST RETURNED) IN THE FACE. THE GIANT FALLS TO THE GROUND WITH GREAT FORCE. WE HEAR A MUFFLED ‘OOF!’

HERO: …down to size.

VO: Moneytree. When your month is bigger than your paycheck.

RU2HOT.org TV :30 Quilts

OVERHEAD SHOT OF A MAN IN BED SHOT FROM THE CHEST UP; HE IS LATE TWENTIES, EARLY THIRTIES, AVERAGE LOOKS; HE IS WEARING A PLAIN COLORED T-SHIRT. HE IS ON HIS SIDE, READING A MAGAZINE. THE OTHER SIDE OF THE BED IS EMPTY. WE CAN SEE THE VERY TOP OF A QUILT OF SOME SORT COVERING HIS BOTTOM HALF.

ANOTHER MAN, ALSO MID-TWENTIES, EARLY THIRTIES DRESSED IN EQUALLY INNOCUOUS PAJAMAS JUMPS INTO BED WITH HIM AND CUDDLES UP TO HIM, SPOONING HIM. THE READING MAN TOSSES HIS MAGAZINE TO THE FLOOR, SMILES AND SNUGGLES IN. THE SECOND MAN GRABS THE QUILT AND PULLS IT OVER THEM. WHEN HE DOES SO WE SEE THAT THE DESIGN ON THE QUILT IS AN EXACT REPRESENTATION OF WHAT THEY WOULD LOOK LIKE UNDER THE QUILT. THE CAMERA SLOWLY PANS DOWN AND WE SEE INDICATIONS OF NAMES, BIRTHDAYS AND DEATH DATES ON WHAT IS OBVIOUSLY AN AIDS QUILT.

MALE VO: Quilts are supposed to be for cuddling. Know sooner, act faster. For more information, go to ru2hot.org

OVERHEAD SHOT OF A MAN IN BED SHOT FROM THE CHEST UP; HE IS LATE TWENTIES, EARLY THIRTIES, AVERAGE LOOKS; HE IS WEARING A PLAIN COLORED T-SHIRT. HE IS ON SIDE, READING A MAGAZINE. THE OTHER SIDE OF THE BED IS EMPTY. WE CAN SEE THE VERY TOP OF A QUILT OF SOME SORT COVERING HIS BOTTOM HALF.

ANOTHER MAN, ALSO MID-TWENTIES, EARLY THIRTIES DRESSED IN EQUALLY INNOCUOUS PAJAMAS JUMPS INTO BED WITH HIM AND CUDDLES UP TO HIM, SPOONING HIM. THE READING MAN TOSSES HIS MAGAZINE TO THE FLOOR, SMILES AND SNUGGLES IN. THE SECOND MAN GRABS THE QUILT AND PULLS IT OVER THEM. WHEN HE DOES SO WE SEE THAT THE DESIGN ON THE QUILT IS AN EXACT REPRESENTATION OF WHAT THEY WOULD LOOK LIKE UNDER THE QUILT. THE CAMERA SLOWLY PANS DOWN AND WE SEE INDICATIONS OF NAMES, BIRTHDAYS AND DEATH DATES ON WHAT IS OBVIOUSLY AN AIDS QUILT.

MALE VO: Better under the quilt than on one. Know sooner, act faster. For more information, go to ru2hot.org.