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Swedish/Ballard Newspaper: It's obvious

It's obvious.

image: A profile of a very pregnant belly.

What if you could had access to Swedish care

in the town you love?

You do.

Swedish/Ballard

Swedish/Ballard Newspaper: Making sure Steve here is comfortable is one our top 35 priorities

Title: Making sure Steve here is comfortable is one of our top 35 priorities

image: A pregnant couple, approaching a nurse's desk at Swedish/Ballard. She is calm, collected and giving her husband a minimally peeved look of 'Really?'. He is nervous, starting to panic, maybe having trouble breathing, he's holding his own stomach.

text:

We know that going into labor can be awfully nerve wracking for your partner; he can become panicked, lightheaded or even nauseous. To make it worse, he has to shuttle back and forth between the labor room and the delivery room and the recovery room; it's quite impossible to describe what he must be going through.

To make it easier for him, we offer Labor/Delivery/Recovery/PostPartum (or LDRP) suites for every woman delivering at Swedish/Ballard. You remain in your LDRP suite for all four stages of your visit, which makes it more comfortable for him and isn't that one of your top 35 priorities?

tagline: The Family Childbirth Center at Swedish/Ballard

Swedish/Ballard Newspaper: Your water just broke: Time to dilly-dally!

Art Direction: The crossword puzzle at the bottom of the page (including clues) will be featured below the the title:

Title: Your water just broke: Time to dilly-dally!

Text:

You’ll probably never feel more attractive or more pleasantly bloated as you will during your last few days of pregnancy. As your contractions begin, it’s natural to want to dawdle in rush hour traffic for as long as possible. Let's face it; your final week is an experience that begs to be prolonged.

It's probably why you’re considering traveling across town to have your baby, even though Swedish/Ballard is right in your backyard. You'd like to give us a shot but how will you be able to delay childbirth until the last possible moment? We suggest loitering. At the onset of labor simply walk or drive to our birthing center. Then, find a comfortable spot in our parking lot and pull out this free crossword puzzle. Take as long as you wish. When you're finished, saunter in at your own pace, deliver your baby and wave a teary goodbye to your perfectly swollen ankles.

Tagline: Swedish/Ballard

Across

2. Part of body we shrug when people travel across town to have their baby.

3. "When is your baby ___?"

4. Number of months since you've seen your feet.

7. (two words) What's busting through your calves at this very moment.

10. Number of hours a day your stomach itches.

12. "I don't know you but let me give you some ______ about your baby."

15. Will possibly upset your stomach.

Down

1. Number of knuckles you'll put in the eye of the next person to touch your belly without your permission.

2. Your fingers resemble these breakfast foods.

5. Dropped on a witch; also completes this sentence: "You're as big as a _____!"

6. Numerical value describing how much you care how long someone else was in labor.

8. Person most likely to relate pregnancy horror stories.

9. Consistently named the area's best hospital.

11. "You're so BIG! Are you sure you're not have _____?"

13. The most precious thing in the world; also, the thing you want out of you immediately.

14. Give the evil ___ to someone who asks if you've had the baby yet.

Swedish/Ballard Newspaper: We proudly claim Ballard as our homeland

Art direction ideas: I picture a German/French Romantic feel (like the two painting shown) I'm thinking more of a fine art painting than a photograph or illustration. My idea is that we have four babies of different ethnicities (two girls and two boys) inside a miniature viking ship. The whole frame is taken up with a head and chest shot of the four babies, along with the dragon headpiece of the ship. Each of the babies would sport an idealized "look off into the distance", Each would be assuming the same basic pose as the first, their right arms resting on the side of the ship. The first baby would hold a stylized rattle (it would look like the Ballard 'Clam Tree' sculpture, as shown) in his right hand and he would also be wearing a subtle Viking crown as pictured above.

Title: We proudly claim Ballard as our homeland

Text: We are the hopes, the dreams and the best of Ballard. Each one of us was actually born in our hometown; nitpickers may bray that our birth certificates read 'Seattle' but we know what is stamped on our souls. Our birthdays may span the calendar year but in our hearts we were all born on Syttende Mai. We yearn to discover our birthright, from the buzz of Market Street to the peaceful calm of Golden Gardens. We are your sons and daughters and we thank you for making us Ballard's newest originals.

Taglilne: Swedish/Ballard: Home of your Ballard originals

Swedish/Ballard Newspaper: Hometown girl dreams big

Art direction: A baby girl is curled up in this Ballard sculpture.

Title: Hometown girl dreams big

text:

Perhaps she's dreaming of blankets and mommy but some say babies know their future (until they grow up and forget, of course) and maybe this hometown girl dreams of what she will be. Maybe she dreams of herself on a unicycle in a mid-May parade. Maybe she dreams of holding hands with a nervous boy at the Majestic. Maybe she dreams of standing in a long white gown on our golden shores, the eyes of her town folk upon her and even the bridge stands at attention. Maybe and maybe and maybe but for now:

Nitey-nite Ballardite

Pleasant dreams till morning light

Tagline: Swedish/Ballard: Where you found your hometown girl