Gain Summer Solstice Scent Laundry Detergent: Because of the Bees

Gain Laundry Detergent Summer Solstice

Because of the Bees :30 TV spot
*******************
Corporate board room with a big long table. Around the table are corporate types dressed up as bees. At the head of the table is the queen bee and she is pissed. The general mood is grim; projected on the screen at the front of the room is a chart showing a diving trend in honey production.

PRESENTER: Honey production is down because …

HE CLICKES THE REMOTE AND A PICTURE OF A WORRIED LOOKING 30-40 YEAR OLD AVERAGE GUY.

CUT BACK TO PRESENTER:

PRESENTER: ...we mistook this man for a meadow. His laundry detergent. (A defeated look) It’s irresistable.

CUT TO WIDE SHOT OF WHOLE TABLE; ALL THE BEES ARE IN AN UPROAR. WE CAN HEAR THAT THEIR CONVERSATIONS ARE ALL MADE UP OF THE WORD ‘BUZZ’. THE SHOT PANS OUT OF THE ROOM TO THE OUTSIDE OF THE HIVE. WE QUICKLY PAN ACROSS A SHORT FIELD TO FIND THE AFOREMENTIONED YOUNG MAN WHO IS SWATTING A FEW PESKY BEES. JUST AS THE CAMERA PANS BY HIM WE HEAR HIM SHOUT

HUSBAND: Enough!

THE PAN CONTINUES ACROSS THE YARD TO FIND A SUAVE SPOKESMAN AND A YOUNG HOUSEWIFE. HE IS HOLDING A CORDLESS MICROPHONE IN ONE HAND, A BOTTLE OF GAIN SUMMER SOLSTICE IN THE OTHER.

SPOKESMAN: Your man shouldn’t smell like a meadow. It’s time you switched to Gain Summer Solstice.

CUT TO PRODUCT SHOT

SPOKESMAN: A hint of citrus, a dash of pine. Clean. Fresh. See, no man wants to smell like a field of flowers...

WIFE: (proudly) ...because of the bees!

SPOKESMAN: For starters.

CUT TO PRODUCT SHOT

SPOKESMAN VO: New Gain Summer Solstice Scent.

RU2HOT.org Quilt

Quilts are supposed to be for cuddling.
Know sooner. Act faster. RU2HOT.org


This is a mockup for a billboard for the ru2hot.org website. The basic idea is two cuddling sleeping men in very unsexy pajamas. They are partially covered by an AIDS quilt that is an exact quilted representation of them. The headline is 'Quilts are supposed to be for cuddling.' The tagline is 'Know sooner. Act faster.' The ru2hot.org web address would be placed in the right bottom corner. ru2hot is a public health education campaign designed to teach men at risk for HIV the signs and symptoms that people get in the first weeks after getting infected (which is known as acute or primary HIV infection). There are now tests that can detect the HIV virus in the first few weeks after infection. The campaign hopes to educate gay men on the symptoms of HIV and to encourage them to get the new test; by doing so the disease is less likely to be spread and the patient is more likely to live longer.

Redbox Radio ads: The Good Stuff

The Good Stuff

SFX: A door opening up, a jingle of keys, the door shuts, the keys land on the table.

Marcy: Dave? Is that you?

Son: (In another room) Daddy!

Dave: (In the other room with the SON ) Hey, buddy. Hey, Marcy I stopped for a few things on the way home.

SFX: A powerful minor chord on the piano, followed by an ominous, repetitive melody throughout the FEMALE ANNOUNCER’S monologue; it continues until it crescendos and then abruptly stops at the end of the monologue

Female Announcer: Marcy’s heart begins to race as he turns the corner into the
kitchen. As he unpacks the bag, the tension is almost unbearable. ‘Does he have the stuff?’ she wonders. ‘Did he bring home the good stuff? The stuff that that will bring the peace, the quiet, the calm; the stuff that will let me escape, if only for a couple of hours?’

Husband: And last but not least, for my favorite boy: The Super-Ranger-Action-Team movie!

Son: YES! Thanks Dad! (SFX: padding of little feet on the tile floor, running away)

Female Announcer: Yes, Dave brought the good stuff. He stopped at a Redbox video vending machine, conveniently located outside his local grocery story and brought home a couple hours of relative peace and quiet. All for only a dollar. That Dave is an alright guy. Hey Marcy...

Marcy: Uh, yeah?

Female Announcer: Maybe Dave deserves the good stuff.

Marcy: (A knowing smile in her voice) Maybe he does.

Male VO: Redbox. Bring home the good stuff.

Redbox Radio ads: 8 year old marketing whiz

8 Year Old Marketing Whiz

HOST Welcome to (stylized) BIZZ KIDS!
(SFX: Kidz Bop style song riff: “Takin’ care of Business”)

HOST (cont): We’re talking with eight year old Megan Crenshaw. In just 3 short weeks she fund raised over two thousand dollars by selling microwave popcorn . Howdja do it, Meggers?

MEGAN: 3 words. All of them: location. I set up next to my local Redbox.

HOST: Redbox?

MEGAN: You’ve probably seen people crowding around those bright red vending machines in front of your local supermarket...

HOST: What are they doing?

MEGAN: They’re renting movies...Redbox has lots of great new releases for only a dollar a night...

HOST: (Awestruck) ...which means more money for popcorn...

MEGAN: ... which people love to eat...

HOST: ...when they watch movies. And those big sad eyes of yours...

MEGAN: ...don’t hurt. So...can I put you down for...?

HOST: (resigned)...two boxes. Wow, those are some sad looking eyes.

VO ANNCR: Redbox. DVDs for a dollar a day at a store near you.

Redbox Radio ads: The Shopping Cart Corral

Redbox radio ads: The Shopping Cart Corral

SCC: Hey there. It’s me, your friendly Shopping Cart Corral. For years, I’ve been the only game in the supermarket parking lot. Folks fill me up with carts, the pimply faced boy from inside the store takes ‘em away and the circle of life starts all over again. Oh sure, you get your Christmas trees, your giant bin o’ pumpkins. They get their coupla weeks of glory, they get their fifteen minutes. But then...BAM! They’re gone. And if you want any action, you come looking for me.

But now I’m playing second fiddle to that fancy Redbox video vending machine next to the front doors. All day long people crowd around. (mockingly) ‘What do you feel like? A comedy? Something scary? Oh, how convenient! And inexpensive!’ Huh! Whatever! Let’s see that Redbox keep your precious SUV from getting dinged. Ffuh!

VO: Redbox. The epicenter of fun in your supermarket parking lot.

SCC: Shut up.

Redbox Radio ads: The Holiday Babysitter

HOLIDAY BABYSITTER

ANNOUNCER: At this holiday party, she’s older than all the other (SFX: Whimpering children) but much younger than the (SFX: boring adult voices mumbling ‘ Mortagages, taxes, Remember the 80’s’) and since Great-Aunt Isabel unexpectedly brought her new boyfriend, Carlo (SFX-Ciao, Bella), she’s been moved back to the kids table with the (SFX: I don’t like mashed potatoes!) and the (SFX: He touched me!) and the (SFX: single child crying). And, sure enough, when the table is cleared and the grownups start talking too loud, she gets stuck in the master bedroom babysitting the (SFX: Nuh-huh!) and the (SFX: Uh-huh!) and the (SFX: Shut up!). So the least you can do is put on your coat, schlep it down to your local Redbox video vending machine and spring a dollar apiece for a couple of DVDs. So when the little kids are all (SFX: Two snoring kids) from eating too much (SFX: Gobble-gobble), she’ll know that you really cared. Which is great, because in 40 or 50 years, she’ll be babysitting you (SFX: old man- ‘I don’t like mashed potatoes’)

VO ANNOUNCER: Redbox. A vending machine for games and movies. Finally.

Redbox DVD rentals

A few Redbox DVD Rental radio spots I made for my SVC Creative Smackdown class. Also, some billboard applications